Sunday, January 10, 2010

ketchup culture

kids love ketchup. best with omelet, fried chicken, french fries, pork chop.

gastronomic purists would probably hold this in the lowest regard. ketchup is a distraction. it masks ze real taste of ze food. oui? ketchup makes plain palatable, even tasty. the viand is there for the texture not the flavor.

im suddenly thinking how ketchup is really this metaphor for how we coat and embellish. and with the tons of embellishment we put on everything, we forget what the real thing is. if we consciously strip off that ketchup, would we still like the taste?

6 comments:

Unknown said...

good question. to add, do we stay to find out?

Jay Quiambao said...

i like the ketchup metaphor. Not a ketchup fan though.

angelo aguinaldo said...

I blame marketing for this food culture!

closet case said...

@friedrich that's an even better question!

@jay q so i guess you like things as they really are?

@angelo a totally!

Prince Henry said...

On ketchup metaphor:

Yes, it does overpower the real taste of the food. I think Filipino tongue is indeed like that. Most of us do not prefer eat the food as is-- chicken, french fries, or lechon for that matter. In our dining table, there is always a room for "sawsawan." Oi sa KFC kaya sinasabaw ko yung gravy. Funny but true. There is always "toyo" in my dining table--- be the viand a fish, chicken, or pork, or even hotdog or egg. That is how it is, and that is how it has been for me.

As they say: De gustibus non est disputandum, the taste cannot be disputed! So go! Eat as you please.

Putting the metaphor into real life situations, I guess that is what makes Filipinos great lovers. We always add flavor to what is already existent. Oh! Just look at the ketchup metaphor as a flavor enhancer. Nothing more!

---Cheers!

HRH

terRENCE said...

how profound, taking the ketchup to a totally different light.

moreover, this gives rise to another question. why put ketchup in the first place? is it the hope that by masking it we can sumhow change what is there to accept?