there are some new concepts in management that i found fascinating in their simplicity:
cap and trade
These systems draw on the power of the marketplace to reduce emissions in a cost-effective and flexible manner. In practice, cap-and-trade systems create a financial incentive for emission reductions by assigning a cost to polluting. First, an environmental regulator establishes a “cap” that limits emissions from a designated group of polluters, such as power plants, to a level lower than their current emissions. The emissions allowed under the new cap are then divided up into individual permits—usually equal to one ton of pollution—that represent the right to emit that amount.
Because the emissions cap restricts the amount of pollution allowed, permits that give a company the right to pollute take on financial value. Companies are free to buy and sell permits in order to continue operating in the most profitable manner available to them. So, those that are able to reduce emissions at a low cost can sell their extra permits to companies facing high costs (which will generally prefer to buy permits rather than make costly reductions themselves).
from Catalyst, April 2005
i find this very interesting. you put a cap to something because of its negative consequences. but such things are justified as, perhaps, necessary evils in the business (carbon emissions). this cap is then divided among different companies (polluters) as permits. companies who need more 'permits' (because they pollute more) could 'buy' the permits from others who need less (a marketplace). polluters, in essence, become financially burdened to continue to operate. meanwhile, companies who pollute less are 'rewarded' financially, being able to sell their permits. there is now a real financial motivation to reducing pollution or emissions! Power of the Marketplace!
im now looking at other ways by which the concept could be applied, in other 'necessary evils' of operations.
opt out rather than opt in
this is a small part of the book 'nudge' (which i still have to get a copy of...) the book deals with 'choice architecture'. my understanding: how systems are set up that make us choose one option over the other, almost unconsciously. one example is as simple as 'opting out' rather than 'opting in'
we have all encountered checkboxes where the default setting is not to participate ("Check the box if you want to donate charity.") such a default setting encourages non-participation, according to their study on behavioral economics. but by simply reversing the default option (set to participating: "Check the box if you do NOT want to donate to charity.") response rates were significantly higher because of this reversal!
Check the box if you do not want a date with piolo pascual... (binakla na naman - hehehe)
and similar to the first concept, im now looking at how to put this in operation...
9 comments:
the idea of cap and trade is BRILLIANCE. negative reinforcement mixed with capitalism is PURE EVIL GENIUS. it's so simple but it makes so much sense.
glad you liked it! =)
cap and trade -- isn't it the idea behind the kyoto protocol?
Some businesses here in Australia offer customers an option to buy carbon offsets (eg. airlines, car companies). People are more aware about carbon footprints.
As for opt out rather than opt in. There is something unethical about using opt out in marketing.
cap and trade is applicable in government laws. but i bet they can't do it knowing naman how they enforce the laws here.
sa tingin ko yung cap trade pwede rin sya sa kuryente, operational costs, i don't know.. basta resources.
opt out rather than opt in is a reverse psychology tactic. pwede sya sa insurance.
wala lang, just a thought of a nursing graduate hehe.
Interesting!
It's my first time to comment on your blog but have been following it for quite some time now...
Have you read Gladwell's Tipping Point yet? If you liked Nudge, I'm sure you'd like TP too.
yes, quent! exactly. it was successful too in bringing down sulfur emissions in the u.s.
hmm. opt out concept would be unethical if there is a deliberate intention to deceive.
hiya ming meows! the applications are really quite varied for both concepts! sa nursing kaya? hehe
hi jason! yes, i enjoyed tipping point & the other one, blink, immensely. my boss had us re-thinking our strategies to incorporate buzz & viral marketing!
There you go! I'm reading Microtrends now - something similar but more in depth. Grab it if you can.
Reading and watching SATC for the 2nd time as I'm checkin your blog - just my ideal lazy saturday afternoon.
Have a good one!
hmm. microtrends. let me check that out! hope your saturday & sunday turned out fine and dandy, jason!
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