it doesn't sound quite right in English. what i wanted to say was "makikisawsaw na naman ako sa post ng may post!". ill be reacting to this post "big bad blogger" by fellowfab mcvie. i gave the reference article a casual glance when i read it in the newspaper. but reading mcvie's take on it made me take a closer look.
my pov will just be limited to a marketing practitioner's perspective:
marketing firms are definitely putting much more resources into digital media, the brave new frontier of reaching out to the ever-elusive consumer. the statistics in the PH are very encouraging, though limited to certain demographics. however, there will remain to be issues on metrics and evaluation. so marketing firms still tread lightly.
nevertheless, enterpising techies have teamed up with creative people and have specialized on this new medium, capitalizing on the big agencies' limited competencies in digital media.
they dangle terms like search engine optimization as catch phrases in this new realm, telling us that they could find ways to increase website traffic, increase database or improve user profiling capabilities.
and part of the sales pitch will always talk about how they will influence blogging community favorably.
it was pretty crass of that agency to actually talk about having bloggers on its payroll. that in itself is a measure of its illegitimacy.
now the seemingly extortionist tactics mentioned in the inquirer article is even further proof of how mafia/yakuza-like they were made out to be. it just sounds a bit too cinematic for me.
should marketing firms, brands, business be afraid of bad reviews? well, to a certain extent, it should be. the big brands have the budgets to monitor the press, both traditional and online just to capture all the negative reviews and comments and handle it swiftly.
an oft-repeated quote in marketing. a satisfied customer tells two people of his experience. he tells five people of an unpleasant one.
having said that, it is also virtually impossible to handle each and every bad press you get. the idea is to filter and screen and choose which is worth any effort to address.
but as mcvie puts it, take care of the fundamentals of the other marketing P's: product, price and place (distribution). that will give the marketing firm a better handle on bad promotions or bad reviews that are contrived and actually baseless.
just my thoughts.
- Posted using BlogPress from my iPad
1 comment:
Some people have expressed doubts about the credibility of the writer of "Big Bad Blogger" Margaux Salcedo.
My thoughts: new media is apparently no different from old media. Payola is not new. This is assuming, of course, that the story is true.
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