that's the mantra of my life right now. and attached to that, the value of delayed gratification. that marshmallow experiment. i would have passed that as a child. but i grew up and that became instant gratification as part of social norm.
even for my students, i challenge them to think of their consumers, their end-users as people who want it now. they need to be on their toes as marketers. if they don't offer it that way, someone else will.
my personal life was no different. a lot of things could be had easily. admiration. sex. and i expected love to be that way. even before grindr, hook-ups could come from anywhere and everywhere. the weird thing, though. the easier it got to meeting and sexing, the more elusive 'love' became.
things that come easy have started to lose its value.
so now im seeing something that is taking a long time to develop. an agonizing pace compared to my speed previously. a few hellos first. little chit-chat. a gradual progress to longer chats and eventual telephone talks. slow slow burn.