i've noticed a peculiar phenomenon that has been happening to me and i still dont know how to tag it.
i was chatting once with this grindree when i punctuated my statement with 'megaknown'. his reply was 'ay parang si mr fu'.
i was puzzled. 'sino yun'
i hastily searched and saw a name 'jeff...' and concluded it was his ex. 'uuuy. naalala pa nya'
'hahaha hindi no! dj siya sa radio at nag-tv na rin. lagi siyang may "may ganon?'.
i havent heard of this mr fu and he mentions it like i should have.
the following day, i listen to some officemates talk about mr fu! and i was so surprised. then in the newspaper, an entertainment columnist talks about mr fu. so all in the span of a few days, i start reading, hearing about this name from multiple sources.
case no 2: im chatting on the phone with my new friend. he casually mentions murakami as one of his fave authors. im curious and ask him for more information, and the titles of his book i should read.
a day after, im reading time magazine. in an article about the best summer reads, i see there again murakami, as recommended by one of their editors. 'kafka by the shore' as a great beach companion.
and just this morning, as im reading the wall street journal, i read about him again, as the first japanese author to have his book e-published for ipad exclusively, with no hard copy planned. and that prompted this post.
so the phenomenon goes like this. you encounter one new term, or one new issue or concept from nowhere. then in just a few days, you will have read about it, heard or even seen it from disparate sources.
is this buzz marketing at work? but it's not as if it all came from talk and referrals. it is unrelated and multi-media. or did my initial encounter with the term 'open' a subconscious eye to actively seek out this new term? a way of searching for more information? what was previously filtered out was now part of the 'radar'?
at best i could only tag this as 'synchronicity' but that sounds woefully inadequate.
hmmm. has this happened to you before?
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